Terms and conditions of sale 

This document contains VERY IMPORTANT INFORMATION regarding your rights and obligations, as well as conditions, limitations, and exclusions that might apply to you. Please read it carefully. 

1. These terms and conditions (these "Terms") apply to the sale and purchase of products and services through [https://sonyworld.bh] (the "Website") by Ashrafs W.L.L (referred to as “Ashrafs” "us", "we", or "our" as the context may require) to consumer (referred to as “consumer”, “user” or “you”). Any changes to these Terms will be in effect as of the "Last Updated Date" referenced on the Website.You should periodically review these Terms prior to purchasing any product that are available through this Website. 

Only persons who can enter into a legally binding contract are eligible to purchase using the Website. If you are a minor, (i.e. under the age of 18 years) you may purchase using the Website only through your parent’s or guardian’s consent or supervision. 

The user agrees, understands and acknowledges that the Website is an online platform that enables you to access information and purchase products listed on the Website at the price indicated therein at any time from any location. Your access, use and any purchases made through the Website are subject to and shall constitute your acceptance of the following these Terms. If you do not agree to theseTerms, please exit from the Website. 

In addition, by agreeing to these Terms, you are also agreeing to the collection of personal information through the Website in accordance with these Terms and Sony Privacy Policy available at: https://sonyworld.bh/privacy-policy (“Sony Privacy Policy”) 

In this agreement, “Sony” means Sony Market Development MEA FZCO. 

2. Your Account and Access to Website: 

In order to make any online purchase, you need to place an Order through the Website by giving certain personal identification information. It is your responsibility to ensure that the username and password to access the Website is kept confidential. If you have any reason to believe that your username and password is being, or is likely to be used by third parties, you should inform us. We shall have the right to refuse access, terminate or remove the account or edit the contents at any time without notice. 

The right to use or access the Website granted to you is a limited, revocable, non-exclusive right for personal use of the Website. You are not authorized to (i) modify the Website (ii) download or copy account information for the benefit of another seller (iii) utilize data mining, robots, or similar data gathering and extraction tools. You must use the Website for lawful purposes only and must not use for fraudulent or other unlawful activity. 

3. Orders, Promotions, Price, Payment & Deliveries:

The order placed by you through the Website shall be deemed an offer from you to buy the product(s) specified as per the order from Ashrafs (“Order”). On receipt of the Order, the Website will automatically generate an e-mail confirming receipt of the Order. Your receipt of Order by Ashrafs is only an acknowledgement of receipt of your Order and does not constitute an acceptance of your Order by Ashrafs. 

Ashrafs lists availability information for products on the Website. Please note that the stock situation changes dynamically, you will be informed by e-mail or by call if any product(s) you have ordered is/are out of stock for any reason and an estimated availability date will be provided. Subject to availability of the product(s) ordered, Ashrafs will confirm its acceptance by e-mail or by call confirming the dispatch of the product(s) to your address as specified on your Order (“Order Acceptance”). The Order shall be deemed as accepted by Ashrafs on your receipt of Order Acceptance, failing which, the Order will be cancelled. 

You shall have the right to cancel your Order any time prior to your receipt of Order Acceptance without any liability. Any cancellation after receipt of Order Acceptance shall be subject to reimbursement of certain charges (“Cancellation Charges”) to cover the cost of expenses (including shipment charges) incurred by Ashrafs. 

The prices and delivery terms specified on the Website are of ex-Ashraf’s warehouse, Bahrain; these include the cost of usual packing; and are inclusive of all taxes and duties. You shall be responsible for payment of all charges associated with the purchase of products from us and you shall agree to bear all applicable taxes/VAT levied thereon. 

You shall pay for Order in advance, either through third party secured payment gateway facilities –Checkout.com (“APS”) or, if you choose Cash on Delivery option as specified in Section 13, at the time of actual delivery of the product at your doorstep. 

The prices and specifications of all products listed on are subject to change without prior notice owing to stock availability and promotional support from Sony. Hence prices may vary on advertising material and at time of purchase due to market changes. 

All prices are valid till stocks and/or offers last. 

The delivery of the products shall be made either directly by Ashraf’s or through third party courier/logistic services providers on all days except on Bahrain public holidays. Our liability for the product(s) sold stops and the risk passes on to you on delivery to you or to the third party courier/logistic services providers. Consequently, any expense, damage or loss occurring during transportation shall be at our risk. 

4. Exchange & Return Policy 

Exchange or Return is possible only within seven (7) days of purchase from date of delivery subject to the terms herein: 

a. Refund/Exchange does not apply to Digital Cameras and Camcorders products. 

b. In case of Video Games and all accessories, return/exchange is possible only if the packing has not been tampered with in any way. 

c. Products should be accompanied with the original sales invoice for Exchange and Refund. Refund for items purchased by credit card will be transferred ONLY to credit card account. 

d. Exchange/Refund can be done from Ashrafs Main showroom – Hoora customer service after verification from service team between 9 am to 6pm except Friday and public holidays. 

e. All purchases done through online platform, which warrants returns, can be done by customer bringing the items to Ashrafs Hoora showroom on prescribed time. Ashrafs will not collect items which can be transported by customer himself. Only items like large screen televisions and large appliances will be collected by Ashrafs. 

f. Any product purchased within Fifteen days and returned as dead on arrival/not functioning as per operational manual/falling short of declared product specifications, will be exchanged or refunded after it has been tested by our personnel or manufacturer’s authorised service centre technician, as applicable. The process can take upto five business days. Exchange/Refund will be done only after the investigation/technical report. 

g. Exchange or Refund on Large panels and Audio/Video products will be exchanged or refunded based on manufacturer’s authorised service centre’s investigation report and approval.

h. If the packaging has minor soiling or is opened and product not defective, unused, no visible scratches or marks observed, a re-stocking fee of 15 % will be deducted while making exchange/refund.

i. If the packaging is incomplete or product damaged, scratched, exchange or refund will not be applicable.

j. Product must be returned with all the original packaging materials, accessories, manuals, registration card, Free of Cost/Bundled Items and Promotional Vouchers.

k. If the product returned, has any data or information stored in the memory or storage device, Ashrafs W.L.L will not be responsible for the transfer of such data or information to another product given to the customer as an exchange, or for the” loss of any data or information still residing on the returned product.

l. Service, delivery and installation charges are non-refundable once performed.

m. Special order items or cut cable/wire are not refundable.

n. Ashrafs W.L.L Management’s decision will be treated as a final decision.

o. Please check your purchased item at the time of receiving, Ashrafs W.L.L will not be responsible for any missing items or any kind of physical damages on the item purchased.


5. Warranty Terms & Conditions 

The products displayed on Website carry limited warranty from Ashrafs for a limited period against manufacturing defects only. The terms, conditions, duration of warranty, exclusions of warranty shall be as per warranty card attached with each product. Warranty commences from the date of purchase, unless specified otherwise. 

Warranty is applicable within the limits of Bahrain only unless specified otherwise in the warranty card or on the Website. In the case the product is defective and/or requires repair, it is your responsibility to deliver the product, at your cost, to our designated collection centres in selected Ashrafs Showrooms and Service Centers in Bahrain. 

In the case of Dead on Arrival (DOA) product(s) / Out of the Box failure, the respective service center/service provider will determine whether the product is DOA and will offer either a replacement or product repair at its discretion.

Other than what is provided in this Terms, we hereby expressly disclaim any warranties or representations (express or implied) in respect of quality, suitability, accuracy, reliability, completeness, timeliness, performance, safety, merchantability, fitness for a particular purpose, or legality of the products listed or displayed or transacted (including product information and/or specifications) on the Website. 

6. Limitations of Liability

The total liability of Ashrafs and Sony on any claim, whether in contract, warranty; tort, product liability; and copyright, trademark, trade secret, patent and other intellectual property rights infringement; or otherwise, arising out of, connected with, or resulting from the performance or non-performance of any agreement resulting here from the sale, delivery resale, repair, replacement or use of any product or the furnishing of any service, shall not exceed the price allocable to the product or service which gives rise to the claim. 

In no event, whether as a result of product defect/malfunction, breach of contract, warranty; tort; copyright, trademark, trade secret, patent and other intellectual property infringement or otherwise, shall Ashrafs or Sony be liable for any special, consequential, incidental, indirect or exemplary damages, including, but not limited to, loss of profit, loss of use of the products, cost of substitute goods. 

7. Trademarks, Intellectual Properties and Copyright Notice

All of the content on the Website, including but not limited to Sony trademarks, page headers, images, illustrations, graphics, logos, text are subject to trademark, service mark, copyright and other intellectual property rights or licenses are owned by or licensed to Sony and/or its affiliates. The content of this Website is a copyright work under Bahrain and International copyright laws, and Sony and/or its affiliates owns a copyright in the selection, coordination, arrangement, modification and derivative matter of the content. 

The content of this Website is meant only for personal and non-commercial use. Contents may be downloaded and printed only for personal use and not for any commercial purpose; posting of the content on any network computer or media without license from Sony and/or its affiliatesis prohibited; as is changing, altering or modifying the content in any copyright or trademark notice. 

8. Product Visuals 

While we endeavour to place appropriate pictures of the products, it must be understood that that the actual pictures, colour, dimensions and other may not actually reflect the original product's colour, dimensions and other of the original product. The pictures shown here therefore are taken as being placed for illustrative purpose only and also change from time to time without prior notice. 

9. Privacy Policy 

You agree and accept that Sony and Ashrafs collects, uses and discloses personal information that you provided through the Websitein accordance with the terms of Sony Privacy Policy. Sony may amend or change such Privacy Policy without notice to you at any time at its discretion. 

10. Reviews, Comments, Communications and Other Content

You may post reviews, comments and other content; send communications; and submit suggestions, ideas, questions or other information, as long as the content is not illegal, abusive, defamatory or infringing of intellectual property rights and does not contain software viruses or any form of spam. Sony reserves the right (but not the obligation) to remove, delete or edit any content that in our sole judgement violates these Terms of use and/or terminate your permission to access or use the Website. 

If you do post content or submit material, and unless we indicate otherwise, you (a) grant Ashrafs, Sony and their affiliates a non-exclusive, royalty-free, irrevocable, perpetual rights to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media; and (b) grant Ashrafs, Sony and their affiliates and agents the right to use the name that you submit in connection with such content, if they choose. 

11. Contact Details: 

(a) For product Return / Exchange, please contact send an email to sonyonline@ashrafs.com.bh or call 38000689. 

(b) For any after sales service related issues for your products, please contact: 38000689 

(c) For any other issues, please contact: 38000689 

12. Applicable Law and Jurisdiction 

By accessing and using the Website; and purchasing online, you agree that your access and use of the Website, online purchasing is subject to these Terms, as well as all applicable laws, as governed and interpreted pursuant to the laws of UAE. 

Dubai Courts shall have exclusive jurisdiction on all issues arising out of any issue related to copyright, intellectual property right, liability, access, usage and purchase through the Website. 

13. COD (Cash On Delivery) and Click & Collect 

If you are not comfortable making an online payment on Sony World - Bahrain through APS, you can opt for the Cash on Delivery (COD) payment method instead. With COD you can pay in cash at the time of actual delivery of the product at your doorstep, without requiring you to make any advance payment online. 

Alternatively, you can also place an Order online and avail the Click & Collect facility by collecting the ordered items in any of the specified Ashrafs Stores across Bahrain. Note: 1. Click & Collect does not apply to Products that require Installation. 2. Click & Collect cannot be clubbed with COD. 

14. Bulk Order / Dealer Order Fulfilment is conditional. 

Ashrafs retail focuses to service the end consumers, and in such objectives, our priority is to fulfil orders of the end users over dealers and bulk buyers. This means we may choose to cancel or delay any Order placed in bulk by the dealer or release part orders as per our stock availability. Even if the bulk order is prepaid using a credit card, this Order would be cancelled and the money would be refunded within 10 - 15 working days. We regret any inconvenience to dealers and bulk buyers, as this is the retail business model. We are happy to service bulk buyers wherever possible.