Updated on 24 March 2023
Personal Information we collect
- How is your Personal Information collected?
- Use of your Personal Information
- Purposes for which we will use your Personal Information
- Promotional offers from us
- Third-party marketing
- Change of purpose
- Retention and disclosure of Personal Information
- Retention period
- Cross-border transfers of Personal Information
- Right to control your Personal Information
- Contact Us
3. Personal Information we collect
We may collect, use, store and transfer different kinds of Personal Information which we have grouped together as follows:
- Identity Information includes first name, last name, age, gender, username, or similar identifier.
- Contact Information includes delivery address, email address, telephone number.
- Technical Information includes internet protocol (IP) address, your login data, time zone setting, operating system and platform, and other technology on the devices you use to access Ecommerce Store and/or loyalty program application.
- Profile Information includes your username and password.
- Usage Information includes information about how you useEcommerce Store and loyalty program application.
- Marketing and Communications Information includes your preferences in receiving marketing from us and our third parties and your communication preferences.
3.1 How is your Personal Information collected?
We use different methods to collect Personal Information from and about you including through:
a. Direct interactions
You may give us your Identity Information, Contact Information and Technical Information by chatting with us in chatbots, filling in online forms through the Ecommerce Store(for example, when you checkout products through Ecommerce Store without logging in, you provide us with Identity Information, Contact Information and Technical Information to fulfil your contract, to deliver the order you placed).
b. Keep your Personal Information updated
You should ensure that all Personal Information submitted by you to us is complete, accurate, true and correct to support you to the fullest. Failure on your part to provide complete, accurate, true and correct Personal Information, we may not be able to perform the contract we have or are trying to enter into with you (for example, process your registration for you to use Ecommerce Store or to retrieve your account).Hence, you are requested to keep us informed whenever your Personal Information changes during your relationship with us.
c. Personal Information of a Third Party individual
Where you submit the Personal Information of third party (for example, your spouse, children, parents, friends, and/or employees) to us, you ensure that you have obtained their consent to provide us with their Personal Information for the Purposes as listed herein.
d. Personal Information from other sources
We may collect your Personal Information from third party sources, including but not limited to
- Information from services of our Affiliates, if you request to sync or link such information with Ecommerce Store (e.g.,information from a loyalty program the Sony Rewards );
- information from after sales service centers about the call, including your name, the product(s) you bought, the reason why you contacted service center and the advice service center gave you, when you contact service centers for assistance;
- third-party social network, when you use or loginEcommerce Store through a social network account (for example, when you login/access to your social media accounts through our Ecommerce Store).
e. Your financial information
f. Children under the age of18
3.2 Use of your Personal Information
Products and Service provision
Sony and our Affiliates collect and use Personal Information to provide you the products and services you have requested through our Ecommerce Store, such as:
- to provide and deliver our products and services that you have requested;
- to process and deliver orders placed through our Ecommerce Store and keep you informed about the status of your orderplaced;
- to manage your other accounts with Sony or our Affiliates synced or linked to Ecommerce Store account as applicable(e.g.the Sony Rewards mobile application);
- to provide customer service and support;
- to operate, evaluate and improve our businessby managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities;
- providing media announcements and responses;
- analysing, investigating, handling, resolving any security matters or any vulnerability etc.
3.3 Purposes for which we will use your Personal Information
We have set out below, in a table format, a description of all the ways we plan to use your Personal Information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Type of Personal Information
Lawful basis for Processing including basis of legitimate interest
1. To enable you to register on Ecommerce Store and/or loyalty application
2. Verify your identification
3. Deliver products and services to you
(a) Performance of a contract with you; or
1. Tracking transactions and making payments
2. To administer and protect our business and this Ecommerce Store (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise);
(b) Necessary to comply with a legal obligation
To deliver relevant message, content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To make suggestions and recommendations to you about products or services that may be of interest to you
(a) Necessary for our legitimate interests (to develop our products/services and grow our business)
To use data analytics to improve our Ecommerce Store, products/services, marketing, customer relationships and experiences
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Ecommerce Store updated and relevant, to develop our business and to inform our marketing strategy)
To use and share the data as required under the applicable law and government authority
Necessary to comply with a legal obligation or instructions of government authority
3.4 Promotional offers from us
We may use your Personal Information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us and our Affiliates, if you have requested information from us or purchased products from us and you have opted in for receiving marketing communications.
3.5 Third-party marketing
3.6 Change of purpose
5. Retention and disclosure of Personal Information
We may use third party service providers (either data processors or data controllers) to process your Personal Information for the purposes outlined above. For example, emails, sending text messages (SMS), providing marketing assistance, processing credit card payments, providing fraud checking services and providing customer services.
We require all third parties to respect the security of your Personal Information and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Information for their own purposes and only permit them to Process your Personal Information for specified purposes and in accordance with our instructions.
6. Retention period
a. We will only retain your Personal Information for as long as reasonably necessary to fulfil the purposes we collected it for or subsequently Processed, unless: the retention of the information is required or authorised by any legal or regulatory requirements; we reasonably require the information for lawful purposes relating to one of our functions or activities (for example in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you);the retention of the information is required by a contract entered into between us; or you consent to such retention of information.
b. We may also retain your Personal Information for a longer period for historical, statistical or research purposes only where we have implemented appropriate safeguards against your information being used for any other purpose (for example, by anonymising the information so that it can no longer be associated with you). To determine the appropriate retention period for Personal Information, we consider: the amount, nature and sensitivity of the Personal Information; the potential risk of harm from unauthorised use or disclosure of your Personal Information; the purposes for which we Process your Personal Information; and whether we can achieve those purposes through other means, and the applicable legal, regulatory or other requirements.
7. Cross-border transfers of Personal Information
a. Sony Group
We Process and share Personal Information within and among entities affiliated with or related to us that are in the Sony group of companies (“Affiliates”). Subject to the provisions of any applicable law, your Personal Information may be transferred outside your particular country for the purposes the Personal Information was collected. We ensure that the Personal Information is protected by requiring our Affiliates to follow similar rules in accordance with their own privacy policies and applicable law when Processing the Personal Information.
b. Third parties outside the country
Many of our external third parties may be based outside your country so their Processing of Personal Information will involve a transfer of information outside your country, subject to the provisions of any applicable law, we will take appropriate measures to protect the information.
c. Use of this Ecommerce Store
By using this Ecommerce Store and completing registration, you agree to not being notified of details regarding the level of protection afforded to your Personal Information in the relevant country/countries.
We have put in place appropriate security measures to prevent your Personal Information from being lost, damaged, destroyed in an unauthorized way or accessed in an unauthorized way. Where possible, we have ensured that all Personal Information provided by you in an online form is encrypted and processed in a closed environment and is not downloaded. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to know. They will only Process your Personal Information for the purpose and on our instructions and they are subject to a duty of confidentiality.
b. Cyber incident response
We have put in place procedures to deal with any suspected Personal Information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
c. Keep the username and password confidential
We recommend you set up a strong password and keep your username and password confidential at all times. In the event your username and/or password are compromised, we will not be responsible for any unauthorized use of your Personal Information; or any activity on your profile due to such unauthorized use and access; or loss of Personal Information. Notwithstanding the above, you must immediately inform us on the unauthorized use of your account or any other breach of security.
9. Right to control your Personal Information
Subject to the provisions of any applicable law, you have the following rights under applicable Data Protection Laws in relation to your Personal Information:
- Notification that your Personal Information is being collected. When your Personal Information is collected, you have the right to be informed that your information is collected and where the information is not collected from you, you have the right to be informed of the source from whom/which it is collected.
- Notification of security compromises. Where reasonable grounds exist for us to believe that your Personal Information has been accessed or acquired by an unauthorized person, you have the right to be notified.
- Request access to your Personal Information. You have the right to confirm and/ or access, free of charge, whether or not we hold any of your Personal Information, and to the extent that we do hold your information, to request a copy or description of that record free of charge. You will be required to provide adequate proof of your identity so that we can confirm your identity and ensure your right to access your Personal Information. We may need to request other specific information from you to help us process your request. This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
- Request Personal Information transfer. You have the right to request the transfer of your Personal Information to another Controller and we will fulfil your right whenever this is technically feasible.
- Request correction of your Personal Information. You have the right to add or change or correct your Personal Information which we have in our possession, where it is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or obtained unlawfully.
- Request destruction or deletion of your Personal Information. You have the right to ask us to delete or remove your Personal Information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where we may have Processed your information unlawfully or where we are required to erase your Personal Information to comply with the law. Note, however, that we may not always be able to comply with your request of destruction or deletion for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to Processing of your Personal Information. You have the right to object to our Processing of your Personal Information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to Processing on this ground. You also have the right to object or limit, where we are Processing your Personal Information for direct marketing purposes at any time by adjusting your communication preferences or through the unsubscribe link provided in the email you received from us. In some cases, we may demonstrate that we have compelling legitimate grounds to Process your information which override your right to object to Processing.
Request restriction of Processing your Personal Information. This enables you to ask us to suspend the Processing of your Personal Information in the following scenarios:
- if you want us to establish the information’s accuracy;
- where we no longer need the information for the purpose for which the information was initially collected but we need it for purposes of proof;
- where our use of the information is unlawful but you do not want us to erase it;
- if you want us to transmit your Personal Information into another automated processing system.
- Withdraw consent. You have the right to withdraw your consent at any time where we are relying on consent to Process your Personal Information. However, this will not affect the lawfulness of any Processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
- Complaint to the relevant Data Protection Authority or institute civil proceedings. You have the right to submit a complaint to the Data Protection Authority and institute civil proceedings regarding an alleged interference with regards to the protection of your Personal Information. We would, however, appreciate the chance to deal with your questions, complains, or concerns before you approach the relevant Data Protection Authority, so please contact us in the first instance.
b. Time limit to respond
We try to respond to all legitimate requests within thirty (30) days from the date of receipt of your request. Occasionally it could take us longer than thirty (30) days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Contact Us
• Full name of legal entity: Sony Market Development MEA FZCO
• Email address: SonyCustomerCare.MEA@ap.sony.com
• Postal address: P.O. Box 16871, Jebel Ali Free Zone, Dubai, United Arab Emirates – for the attention of “Personal Information Management Office”.
• Telephone number: 8007669 (or if calling from outside the United Arab Emirates: +971 800 7669).
a. Controller means the entity that decides how, why and what Personal Information is Processed;
c. Data Protection Authority means the regulatory authority in the relevant Processing Region responsible for monitoring and enforcing compliance with applicable Data Protection Laws;
d. Data Protection Laws means all laws and regulations of the relevant Processing Region which are applicable to our Processing of your Personal Information, and where applicable includes Federal Decree Law No. 45/2021 - On the Protection of Personal Data and its regulations;
e. Personal Information means information about an individual, or from which any individual is directly or indirectly identifiable, in particular by reference to an identifier such as a name, an identification number, location information, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual; and where applicable, information relating to an identifiable, existing juristic person; and also has the meaning given to an equivalent term under other applicable Data Protection Laws;
f. Privacy Officer means the person responsible for ensuring Sony’s compliance with applicable Data Protection Laws;
g. Process means any operation or activity or any set of operations, whether or not by automatic means, concerning Personal Information, including:
i) the collection, receipt, recording, organization, collation, storage, updating or modification, retrieval, adaptation, alteration, consultation or use;
ii) dissemination by means of transmission, distribution or making available in any other form; or
iii) aligning, merging, linking, as well as restriction, degradation, erasure or destruction of information,
and Processed and Processing have corresponding meanings, and also has the meaning given to an equivalent term under other applicable Data Protection Laws;
h. Processing Region means the country whose Data Protection Laws are applicable to our Processing of your Personal Information.