A habit-forming camera for everyday challenges
Sony mirrorless cameras take imaging far beyond the capability of a smartphone. As powerful as a pro camera, but smaller and easy to use, they turn your everyday shots into beautiful movies and photography to both see and feel.
The secret is sensor size
The image sensor is the true eye of a digital camera, so the larger the sensor, the better your images turn out. With a sensor 10-times, or more, the size of a smartphone sensor, every aspect of your imaging improves—more pixels, better low-light sensitivity and wider dynamic range. For sharper images, enlargements and prints every time.
[1] Smartphone [2] 1.0-type [3] APS-C format [4] 35mm full frame format
Bokeh (selective focus)
Unlike smartphones, the larger sensor in a Sony mirrorless camera allows for a shallow depth of field, or bokeh—to selectively focus on your subject. The dramatic effect adds depth and expression, especially to close-up images, for professional-looking results.
-
Sony mirrorless camera
(35mm full-frame)
Note how much better the eye is drawn to the sharply focused portion of the image when it is surrounded by a defocused background.
-
Smartphone
Images without bokeh can seem merely ordinary, overly mechanical, and less interesting because they lack the photographer’s emotional involvement.
Fast focus locks onto your subject
Pets, children, vehicles of all types, do not stay still. The remarkable brain inside Sony mirrorless cameras locks onto moving subjects using multiple focus points, then tracks movement, keeping them ready to shoot the moment you are.
-
High-speed focus
High-speed focus is a key advantage. It instantly locks onto a moving subject and anticipates where it will go next, so you easily stay focused and ready to shoot.
-
Precision tracking that covers nearly the whole frame
Unlike typical DSLRs, Sony mirrorless cameras have focus points across almost the entire frame, to seek out your subject with both speed (phase detection AF) and accuracy (contrast detection AF).
-
Unique eye-priority focusing
Eye AF gives you unrivaled portraits by precisely focusing on your subject’s eyes—a key to great portraits. For stunning wedding and other photography, no focusing tool is more powerful.
-
Eye AF for Animals
Animal photography will never be the same, thanks to Real-time Eye AF for Animals. The camera focuses on and tracks the eyes of animals, for beautiful pet portraits and wildlife shots.
Go anywhere and shoot anywhere with ease
Sony mirrorless cameras are compact and easy to use, so they’ll quickly become your daily go-to camera. The rechargeable battery, tilting screens and customisation make them an easy upgrade for any image enthusiast.
-
Compact, but with all the essentials
Sony mirrorless cameras excel at maximising functional usability in a compact and lightweight body.
-
USB external power supply
If your battery does run low, the camera can even be powered from common portable USB chargers.
-
Shoot holding camera in multiple positions
Several of our cameras offer a very versatile tiltable LCD screen to comfortably shoot images with the camera held close to the ground or high over your head in all lighting conditions.
A camera to take with you every day
The best camera is the one you have with you. One of these three compact, versatile, and high-quality cameras is likely to become your best companion whenever you venture out.
-
Sony ZV-E10 Interchangeable-lens vlog camera
Regular price BHD 319.000Regular priceUnit price perBHD 329.000Sale price BHD 319.000Regular price Earn 5.8 Reward PointsSale price Earn 5.8 Reward PointsUnit price perOffer -
Online ExclusiveSony Festival
Sony ILCE-7SM3 Alpha 7S III with pro movie/still capability
Regular price BHD 971.100Regular priceUnit price perBHD 1,499.000Sale price BHD 971.100Regular price Earn 17.65 Reward PointsSale price Earn 17.65 Reward PointsUnit price perOffer -
Sony Alpha 6700 ILCE-6700 Premium E-mount APS-C Camera
Regular price From BHD 539.000Regular priceUnit price perBHD 649.000Sale price From BHD 539.000Regular price Earn 9.8 Reward PointsSale price Earn 9.8 Reward PointsUnit price perOffer -
Online ExclusiveSony Festival
Sony ILCE-7M4 Alpha a7 IV Mirrorless Digital Camera
Regular price From BHD 796.500Regular priceUnit price perBHD 1,129.000Sale price From BHD 796.500Regular price Earn 14.47 Reward PointsSale price Earn 14.47 Reward PointsUnit price perOffer
Taking compact convenience to the max
These compact mirrorless cameras better full-frame DSLRs at half the weight, with outstanding detail, sensitivity and image quality—with silent shooting that won’t disturb babies, wildlife, or the next table at your restaurant.
-
α 7 III
Everything you could want in a camera
-
α 7 II
Stabilised images, impressive quality
