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XR-55X90K

Sony XR-55X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Sony XR-55X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Online Exclusive
Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail

Cognitive Processor XR™ understands how humans see and hear for true immersion

Sound positioning tweeters turn any sound immersive

Minimalist design with narrow bezel for less distractions
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Regular price BHD 299.000
Regular price BHD 440.000 Sale price BHD 299.000
(32% OFF) Available Soon
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Product Highlights

  • 4K Full Array LED : Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real life depth and contrast.
  • Cognitive Processor XR™ : Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
  • XR 4K Upscaling : With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.10
  • XR HDR Remaster : With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

Customer Reviews

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Waleed Nasser
Tv for all sources

Amazing picture quality for the price and the brand